26th October 2009- My introduction to the project and my reasons for choosing to create a music video.
27th October 2009- Planning for my video; including my before choices and my final choice.
6th November 2009- Moodboard completed and uploaded and defined my target audience.
16th December 2009- Plans for the ancillary tasks
2nd January 2010- Ancillary tasks completed and uploaded
- Myspace website
- Album cover
5th January 2010- Before and after shots of the album cover
16th February 2010- Inspirations for my video including:
-Information on the UCA Farnham trip and how we created a music video for a new band
-An analysis of other music videos and why they have influenced me.
-Upload of the original 'Atomic' video and an analysis of it.
1st March 2010- Goodwin's Theory of 'The Verve' music video
1st April 2010- Uploaded the rough storyboard
3rd April 2010- Uploaded the animatic and fully edited video (having some technical problems)
4th April 2010 and until the end of the Easter holidays- Full Evaluation
Friday, 2 April 2010
Monday, 1 March 2010
Analysis of 'The Verve' music video
In relation to Andrew Goodwins theory, here are the reasons as to why the 'Bittersweet Symphony' music video by The Verve is one of my main influences:
1) Genre characteristics: There is no dancing in the video, just the constant stride of the lead singer as he walks down the street. What this instantly represents is the band's target audience as being indie/young males between the ages of 16-29 years. Therefore the effect of the video is quite gritty and dark, making it also quite socially realistic.
2) Relationship between lyrics and visuals: Some of the opening lyrics to the song in the first verse are, 'I'll take you down the only road I've ever been down
You know the one that takes you to the places where all the veins meet'.
These lyrics relate to the visual because the camera shows the artist walking down a street filled with people and different side-roads, and the lyrics to the song describe his emotions towards an individual and the term 'veins' could represent people who all flow together.
3) Relationship between music and visuals:
The genre of the music is indie, therefore the visual look of the visual on screen would target this type of audience. The main guy in the video is shown walking down the street singing to the lyrics, in quite a dark, gloomy atmosphere.
4) Close-up's of the artist: There are many close-up shots of the lead singer, however most of the time he is looking down whilst singing or has his hair covering his face (a clear indication for the genre of their music). Having the artist not look at the camera makes the audience feel that they are not watching a music video, but that they are witnessing the artist from their own perspective. This is the sort of technique I would like to achieve in my video, however, when my artist does look at the camera in some places it won't be a cheery/happy smile, but a more serious/sexual look in relation to the music.
5) Intertextual references:
I don't think there are any intertextual references in this video, just the typical notion of the character singing along to the lyrics.
1) Genre characteristics: There is no dancing in the video, just the constant stride of the lead singer as he walks down the street. What this instantly represents is the band's target audience as being indie/young males between the ages of 16-29 years. Therefore the effect of the video is quite gritty and dark, making it also quite socially realistic.
2) Relationship between lyrics and visuals: Some of the opening lyrics to the song in the first verse are, 'I'll take you down the only road I've ever been down
You know the one that takes you to the places where all the veins meet'.
These lyrics relate to the visual because the camera shows the artist walking down a street filled with people and different side-roads, and the lyrics to the song describe his emotions towards an individual and the term 'veins' could represent people who all flow together.
3) Relationship between music and visuals:
The genre of the music is indie, therefore the visual look of the visual on screen would target this type of audience. The main guy in the video is shown walking down the street singing to the lyrics, in quite a dark, gloomy atmosphere.
4) Close-up's of the artist: There are many close-up shots of the lead singer, however most of the time he is looking down whilst singing or has his hair covering his face (a clear indication for the genre of their music). Having the artist not look at the camera makes the audience feel that they are not watching a music video, but that they are witnessing the artist from their own perspective. This is the sort of technique I would like to achieve in my video, however, when my artist does look at the camera in some places it won't be a cheery/happy smile, but a more serious/sexual look in relation to the music.
5) Intertextual references:
I don't think there are any intertextual references in this video, just the typical notion of the character singing along to the lyrics.
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